JIKA began as a dynamic events company with a mission to spark connection and create meaningful experiences.
Years after developing the original logo and foundational identity, Team Minerva was invited back to help steer the brand’s evolution: a confident expansion into wellness, eco-conscious gifting and ethical merchandising.
Now positioned as a female-led, Level 2 B-BBEE and EcoVadis-certified powerhouse, JIKA has grown with purpose and we couldn’t be prouder to have helped bring this renewed offering to market with clarity and care.
Client
JIKA
Industry
Events · Wellness · Eco-Merchandise
Project
Brand Evolution & Strategic Marketing
Services
Brand discovery
Tone of voice & Messaging
Visual refresh and asset development
Marketing strategy & rollout
As the brand evolved, so did the need to refresh its identity — embracing new directions while honouring its roots. We led a refined brand expansion that captured JIKA’s unique spirit and set the stage for its next chapter.
Beyond the brand evolution, we continue to support JIKA with ongoing strategic marketing essentials, from social media management to SEO and advertising. This collaborative, modular partnership keeps JIKA visible, relevant, and positioned for growth as it ventures into new eco-conscious markets.
We’re thrilled to be invited back on board when our clients need us — and even more grateful when they recognise the value of ongoing, collaborative marketing.
The partnership between Team Minerva and JIKA’s dynamic, creative women is a magical recipe for success. Together, as JIKA’s presence in the market grows, our work becomes richer, more authentic, and ultimately more impactful.
